Privacy policy

Last updated: 3 October 2026

This Privacy Policy explains how LOWELL RECOVERY LTD, trading as Dyston Store ("Dyston Store", "we", "us", or "our"), collects, uses, stores and shares your personal information when you visit dystonstore.co.uk (the "Website"), make a purchase, contact us, or otherwise use our services.

For the purposes of applicable UK data protection law, LOWELL RECOVERY LTD is the controller of the personal information described in this Privacy Policy.

1. Our Details

Company: LOWELL RECOVERY LTD
Company number: 16879733
Trading name: Dyston Store
Registered office: 128 City Road, London, United Kingdom, EC1V 2NX
Email: support@dystonstore.co.uk
Website: dystonstore.co.uk

2. Information We Collect

Depending on how you interact with us, we may collect:

  • your name;

  • billing and delivery address;

  • email address;

  • telephone number;

  • order and transaction information;

  • products purchased or viewed;

  • communications with customer support;

  • IP address;

  • browser and device information;

  • cookie and tracking information;

  • Website usage information;

  • marketing preferences;

  • fraud-prevention and security information; and

  • other information you voluntarily provide.

Payment information is generally processed securely through Shopify and the payment provider selected at checkout. We do not ordinarily receive or store your complete payment card details.

3. How We Use Your Information

We may use your personal information to:

  • process and fulfil orders;

  • process and verify payments;

  • arrange delivery;

  • send order confirmations and shipping updates;

  • process returns and refunds;

  • provide customer support;

  • operate and improve our Website;

  • prevent fraud, abuse and unauthorised transactions;

  • maintain Website and account security;

  • comply with accounting, tax and legal obligations;

  • understand how visitors use our Website;

  • analyse Website and advertising performance;

  • personalise advertising where permitted;

  • send marketing communications where permitted; and

  • establish, exercise or defend legal claims.

4. Legal Bases for Processing

Where required under UK data protection law, we rely on an appropriate legal basis for processing personal information.

These may include:

Contract: Where processing is necessary to process, manage and fulfil your order or provide services you request.

Legal obligation: Where we need to process information to comply with applicable law.

Legitimate interests: Where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and interests. This may include certain security, fraud-prevention, Website administration and business-management activities.

Consent: Where you have given permission, including where consent is required for certain cookies, advertising technologies or marketing communications.

Where processing relies on consent, you may withdraw your consent at any time.

5. Shopify

Our online store is hosted using Shopify.

Shopify processes certain personal information to provide ecommerce, checkout, security and related services.

Information may therefore be processed by Shopify and its service providers in accordance with applicable data protection requirements and Shopify's own privacy practices.

6. Payments

Payments are processed through the payment methods available through our Shopify checkout.

Payment providers may process information necessary to authorise transactions, prevent fraud, process refunds and comply with financial and regulatory requirements.

7. Cookies and Tracking Technologies

We use cookies and similar technologies for purposes that may include:

  • operating the Website;

  • maintaining shopping-cart and checkout functionality;

  • remembering preferences;

  • security and fraud prevention;

  • Website analytics;

  • advertising measurement; and

  • personalised advertising.

Some cookies are strictly necessary for our Website to function.

Where required by law, non-essential cookies and similar tracking technologies will only be used after you have provided the required consent through our cookie-consent system.

You can manage your choices through the cookie settings available on our Website.

8. Google Analytics

We may use Google Analytics and related Google technologies to understand how visitors interact with our Website and to measure Website performance.

Depending on your consent choices, these technologies may collect information concerning your browser, device and interactions with the Website.

Where consent is required, relevant Google Analytics technologies will only be used after the required consent has been obtained.

9. Meta Technologies

We may use Meta technologies, including the Meta Pixel, to understand customer interactions, measure advertising performance and, where permitted, deliver or measure personalised advertising.

Information collected through these technologies may be received and processed by Meta.

Where required by law, advertising tracking technologies will only operate after you have provided the required consent.

10. Email Marketing

Where permitted by law, we may send promotional emails concerning products, offers and other information from Dyston Store.

Where consent is required, we will obtain it before sending such communications.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link contained in the relevant email or by contacting:

support@dystonstore.co.uk

Unsubscribing from marketing does not prevent us from sending transactional communications necessary to process an existing order, provide shipping information or respond to customer-service requests.

11. Sharing Personal Information

We may share personal information with service providers where reasonably necessary to operate our business, including:

  • Shopify;

  • payment processors;

  • delivery and logistics providers;

  • fulfilment providers;

  • customer-service providers;

  • email and marketing providers;

  • analytics providers;

  • advertising platforms;

  • IT and hosting providers;

  • fraud-prevention providers;

  • accountants, lawyers and professional advisers; and

  • regulators, courts, government agencies or law-enforcement authorities where legally required.

We do not sell personal information in the ordinary sense of selling customer information for money.

12. International Transfers

Some service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps required under applicable UK data protection law to ensure an appropriate level of protection, including relying on applicable adequacy regulations or approved contractual safeguards where necessary.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to comply with applicable legal, accounting, tax, fraud-prevention and dispute-resolution requirements.

Different categories of personal information may therefore be retained for different periods.

14. Your Rights

Subject to applicable law and relevant exemptions, you may have the right to:

  • request access to your personal information;

  • request correction of inaccurate or incomplete information;

  • request deletion of certain information;

  • request restriction of processing;

  • object to certain processing;

  • receive certain information in a portable format;

  • withdraw consent where processing relies on consent; and

  • object to direct marketing.

To exercise your rights, contact:

support@dystonstore.co.uk

We may need to verify your identity before completing a request.

You may also have the right to complain to the UK Information Commissioner's Office if you believe your personal information has been processed unlawfully.

15. Children's Privacy

Our Website and products are not intended to be purchased by children.

We do not knowingly seek to collect personal information directly from children for marketing purposes.

16. Security

We use reasonable technical and organisational measures designed to protect personal information.

However, no online service, transmission method or electronic storage system can be guaranteed to be completely secure.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal obligations.

The current version will be published on our Website with an updated "Last updated" date.

18. Contact Us

For privacy-related enquiries, contact:

LOWELL RECOVERY LTD trading as Dyston Store
128 City Road
London
United Kingdom
EC1V 2NX

Email: support@dystonstore.co.uk